Metadata
"- hidden content with information about the page, instructions for search engine robots, etc. The keywords and description meta tags help search engines categorise the page and provide information for search results."
placed in "Meta Tags"
Examples:
<head>
<meta name="description" content="This is the description of the web page.">
<meta name="keywords" content="keywords, separated, by commas, they can, be, words or phrases">
<meta http-equiv="refresh" content="4 URL=~meta.html";>
<meta http-equiv="refresh" content="4 URL=http://new.domain.com/index.html";>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<title>Head Content</title>
</head>
